The ASEAN Tourism Forum (ATF) is a cooperative regional effort to promote the Association of Southeast Asian Nations (ASEAN) as one tourist destination. This annual event involves all the tourism industry sectors of the 10 member states of ASEAN: Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Viet Nam.
The ASEAN Tourism Forum (ATF) has main task to promote the ASEAN region as one tourist destination where Asian hospitality and cultural diversity are at its best. ATF was established in 1981. Each year, the hosting of ATF is rotated among the member countries.
ATF Background:
ASEAN Tourism Forum (ATF) is the biggest annual tourism event in ASEAN region.
ASEAN Tourism Forum will be attended by policy makers, tourism industry players, product suppliers and tourism-based service in ASEAN region.
ATF comprises dialogue between Ministry of Tourism, private sector organization, also Travel Exchange (TRAVEX) between ASEAN exhibitors and international buyers from
ATF Objectives:
The primary objectives of the ASEAN Tourism Forum (ATF) are as follows:
The projection of ASEAN as an attractive multi-faceted single destination of major tourist-generating markets
The generation of increased awareness of ASEAN as a highly competitive regional tourist destination in the Asia- Pacific area;
The promotion of increased tourist in-flow to each and/or to a combination of the ASEAN member countries from various tourist generating countries;
The promotion of intra-ASEAN travel; and
The strengthening of cooperative ties among the various sectors of the ASEAN tourism industry.
Specifically, it is also the objective of the ATF to:
Serve as the annual convention of the ASEAN tourism industry for the purpose of exchanging ideas, review industry developments and jointly formulate specific recommendations to further accelerate the growth of ASEAN tourism; and provide a platform for the selling and buying of regional and individual tourism products of ASEAN member countries.
1998: Cebu, Philippines
2000: Bangkok, Thailand
2001: Bandar Seri Begawan, Brunei Darussalam
2002: Yogyakarta, Indonesia (Royal ATF)
2003: Phnom Penh, Cambodia
2006: Davao, Philippines
2009: Hanoi, Vietnam
2010: Bandar Seri Begawan, Brunei
2011: Phnom Penh, Cambodia
2012: Manado, Indonesia
2013: Vientiane, Laos
2016: Manila, Philippines
2019: Ha Long Bay, Vietnam
2020: Bandar Seri Begawan, Brunei
2022: Sihanoukville, Cambodia
2023: Yogyakarta, Indonesia
Meetings in ASEAN Tourism Forum will encourage collaboration between ASEAN Member states and Plus Three and India and also Russia:
- 26th Meeting of the ASEAN Tourism Ministers
- The 22nd ASEAN Plus Three Tourism Ministers Meeting
- The 10th ASEAN – India Tourism Ministers Meeting
- The 2nd ASEAN-Russian Federation Ministers Meeting
- The 57th ASEAN NTOs Meeting
- The 42nd ASEAN Plus Three NTOs Meeting
- The 29th ASEAN-India NTOs Meeting
- The 13th ASEAN-Russia Tourism Consultation Meeting
- ASEAN Tourism Minister Press Conference
- ASEAN Tourism Awards Ceremony
NTOs Meeting
The ASEAN NTOs meeting or National Tourism Organization Meeting is a technical meeting at the level of echelon 2 officials or echelon 3 officials in the relevant agencies of each ASEAN member country.
This meeting is conducted every six months for senior level officials
ASEAN NTOs results in agreements about ASEAN Tourism Strategic Plans (ATSP), a long term plan in order to increase ASEAN Tourism.
In this ASEAN Tourism Forum 2023, NTOs Meeting will be conducted with the dialogue partners agenda and also present ASEAN Plus Three (China, Japan, South Korea) and ASEAN- India NTOs ASEAN Plus India and ASEAN Plus Russia.
Ministerial Meeting
Meeting of ASEAN Tourism Ministers (M- ATM) accommodates all Tourism Ministers of ASEAN countries that is held to discuss the development of common interests. From this meeting will result in tourism industry sector policies.
This meeting is a follow- up meeting after the NTOs Meeting that has been conducted beforehand.
The Meeting of ASEAN Tourism Ministers (M- ATM) is also attended by ASEAN Plus Three Tourism Ministers (China, Japan, South Korea) and ASEAN Plus India and ASEAN Plus Russia.
Preparatory Meeting
A Preparatory Meeting for ASEAN Tourism Forum Travel Exchange which includes venue inspection, registration, and related technical needs final check. This preparatory meeting is attended by Head of Delegations of each participant countries, and also exhibitors, buyers, and media representatives of TRAVEX ATF 2023.
| 29 January – 1 February 2023 | Booth set up & installation |
| 2 February 2023 | Arrival & Registration TRAVEX Sellers, Overseas, Buyers & Media EXHIBITION: |
| 3 February 2023 | Arrival of VIPs: ASEAN, APT, India, & Russia Ministers, Secretary Generals of International Organizations EXHIBITION: ATF 2023 Opening Ceremony by the President of the Republic of Indonesia |
| 4 February 2023 | Cutting Ribbon of TRAVEX ATF 2023 EXHIBITION: Lao Night |
| 5 February 2023 | Post Meeting Tour for Ministers & NTOs EXHIBITION: Royal Farewell Dinner |
| 6 February 2023 | Departure of all delegations |
| TIME | ACTIVITY | VENUE | NOTES |
| Sunday, 29 January 2023 | |||
| 08.00 – 00.00 | Exhibition booth installation by Official Contractor | Bima Hall B - C Jogja Expo Center | City Neon Prima |
| Monday – Wednesday, 30 January – 1 February 2023 | |||
| 08.00 – 00.00 |
|
Bima Hall B - C Jogja Expo Center |
|
| Thursday, 2 February 2023 | |||
| All day | Arrival of TRAVEX Exhibitors, Overseas Buyers & Media | ||
| All day | Booth TRAVEX Loading & Set Up | Bima Hall B - C Jogja Expo Center | |
| 09.00 – 18.00 | Registration of TRAVEX Overseas Buyers, Media & Exhibitors | Registration Counter Bima Hall B – C Jogja Expo Center | |
| 12.00 – 18.00 | Pre- Tour for Overseas Sellers, Buyers and Media | City Tour Yogyakarta – Online registration based on first come first serve basis | |
| 16.00 – 17.00 | Exhibitors Briefing | Bima Hall B - C Jogja Expo Center | |
| Friday, 3 February 2023 | |||
| 10.00 – 18.00 | TRAVEX Day 1 | Bima Hall B & C Jogja Expo Center | Business Attire |
| 12.00 – 13.00 | TRAVEX Lunch for Buyers & Media | TBC | |
| 18.30-21.00 | Opening Ceremony of ASEAN Tourism Forum 2023 | Prambanan Temple | For ATF TRAVEX Exhibitors, Buyers & Media |
| Saturday, 4 February 2023 | |||
| 09.00 – 09.30 | Ministers to attend at the Opening Ceremony of TRAVEX | Jogja Expo Center | Business Attire |
| 10.00 – 18.00 | TRAVEX Day 2 | Jogja Expo Center | |
| 18.30-21.00 | Lao Night Hosted by Ministry of Information, Culture and Tourism Laos (in honor of Lao as next ASEAN Tourism Chair) | TBC | For ATF TRAVEX Exhibitors, Buyers & Media |
| Sunday, 5 February 2023 | |||
| 10.00 – 18.00 | TRAVEX Day 3 | ||
| 12.00 – 13.00 | TRAVEX Lunch for Buyers & Media | TBC | |
| 18.30-21.00 | Royal Dinner hosted by Sri Sultan Hamengku Buwono X, the Sultan of Yogyakarta | The Palace of Yogyakarta | For ATF TRAVEX Exhibitors, Buyers & Media |
| Monday, 6 February 2023 | |||
| All day | Departure of Delegates | ||
| All day | Optional Extended Hosted Post Tour (6-8 February 2023) | For buyers | |
| Post Tour | Payable- online registration | ||
ASEAN Tourism Forum (ATF) 2023:
The ASEAN Tourism Forum (ATF) will be making its appearance again in Indonesia in 2023. After having successfully hosting the ASEAN Tourism Forum (ATF) in 2002 in Yogyakarta and 2012 in Manado, the Royal City of Yogyakarta will once again proudly welcome again all delegates at the ASEAN Tourism Forum 2023. The Forum provides a platform for collaboration between ASEAN member states and to holistically promote the region as one enchanting destination, with diverse cultures, cuisines and communities.
The theme “ASEAN- Empower Talents, Embrace Technology, Recover Tourism” represents Indonesia’s commitment in accelerating tourism recovery and to create empowered and competitive and professional talents. ATF 2023 expects to attract more than 2,000 participants from more than 25 countries. These include National Tourism Organization (NTO) meetings, tourism ministers and officials, exhibitors, international buyers, international and local media as well as trade visitors in the tourism industry.
The ASEAN Tourism Forum ATF) 2023 will mark the third time for Indonesia to be the Host Country after showing its success story in Yogyakarta, 2012 in Manado and now the 2023 return to Yogyakarta. ATF 2023 will be held in the Jogja Expo Center (JEC), a leading MICE venue.
ATF 2023 will not only accommodate exhibitors and buyers for Travel Exchange (TRAVEX) from 3-5 February 2023, but also will comprise the B2C (Business to Consumers) session for the local industries in tourism and creative economy sector.
ATF 2023
Date : 1 February 2023 (arrival) – 6 February 2023 (Departure)
Venue:
- ASEAN Tourism Ministerial and Related Meetings: Marriot Yogyakarta
- TRAVEX: JEC
Meetings in ASEAN Tourism Forum will encourage collaboration between ASEAN Member states and Plus Three and India and also Russia:
- 26th Meeting of the ASEAN Tourism Ministers
- The 22nd ASEAN Plus Three Tourism Ministers Meeting
- The 10th ASEAN – India Tourism Ministers Meeting
- The 2nd ASEAN-Russian Federation Ministers Meeting
- The 57th ASEAN NTOs Meeting
- The 42nd ASEAN Plus Three NTOs Meeting
- The 29th ASEAN-India NTOs Meeting
- The 13th ASEAN-Russia Tourism Consultation Meeting
- ASEAN Tourism Minister Press Conference
- ASEAN Tourism Awards Ceremony
NTOs Meeting
The ASEAN NTOs meeting or National Tourism Organization Meeting is a technical meeting at the level of echelon 2 officials or echelon 3 officials in the relevant agencies of each ASEAN member country.
This meeting is conducted every six months for senior level officials
ASEAN NTOs results in agreements about ASEAN Tourism Strategic Plans (ATSP), a long term plan in order to increase ASEAN Tourism.
In this ASEAN Tourism Forum 2023, NTOs Meeting will be conducted with the dialogue partners agenda and also present ASEAN Plus Three (China, Japan, South Korea) and ASEAN- India NTOs ASEAN Plus India and ASEAN Plus Russia.
Ministerial Meeting
Meeting of ASEAN Tourism Ministers (M- ATM) accommodates all Tourism Ministers of ASEAN countries that is held to discuss the development of common interests. From this meeting will result in tourism industry sector policies.
This meeting is a follow- up meeting after the NTOs Meeting that has been conducted beforehand.
The Meeting of ASEAN Tourism Ministers (M- ATM) is also attended by ASEAN Plus Three Tourism Ministers (China, Japan, South Korea) and ASEAN Plus India and ASEAN Plus Russia.
Preparation Meeting
A Preparatory Meeting for ASEAN Tourism Forum Travel Exchange which includes venue inspection, registration, and related technical needs final check. This preparatory meeting is attended by Head of Delegations of each participant countries, and also sellers, buyers, and media representatives of TRAVEX ATF 2023.
| Day 1 (Wednesday) 18th January 2023 | Arrival of NTOs Delegations Dialogue Partners and External Entities |
| Day 2 (Thursday) 19th January 2023 | Arrival of TRAVEX Overseas Buyers, Media & Sellers |
| Day 3 (Friday) 20th January 2023 | Arrival of VIPs: ASEAN, APT, India, & Russia Ministers, Secretary Generals of International Organizations The 57th ASEAN NTOs Meeting: ASEAN Head of NTOs The 57th ASEAN NTOs Meeting: Dialogue Partners ASEAN Plus Three NTOs Meeting The 29th ASEAN – India NTOs Meeting TRAVEX Day 1 ATF 2023 Dinner and Opening Ceremony Indonesia Culinary Festival & Creative Economy Exhibition |
| Day 4 (Saturday) 21st January 2023 | TRAVEX Day 2 Cutting Ribbon TRAVEX Meeting of ASEAN Tourism Ministers:
|
| Day 5 (Sunday) 22nd January 2023 | TRAVEX Day 3 Post Meeting Tour for Ministers and Head of NTOs ASEAN Tourism Awards ASEAN Tourism Minister’s Press Conference Indonesia Culinary Festival & Creative Economy Exhibition Royal Farewell Dinner |
| Day 6 (Monday) 23rd January 2023 | Departure of all delegations (Ministers + NTOs, Buyers and Media) TRAVEX Overseas Delegates Departure B2B Post Tour |
| TIME | ACTIVITY | REMARKS |
| Wednesday, 18 January 2023 | ||
| All Day |
|
|
| Thursday, 19 January 2023 | ||
| All Day | Arrival of TRAVEX Overseas Buyers & Media | |
| All Day | Registration of TRAVEX Overseas Buyers, Media & Sellers | |
| All Day | TRAVEX LOADING & SET UP | |
| All Day | Pre- Show Tour | |
| 09.00 – 12.00 | The 57th ASEAN NTOs Meeting: ASEAN Head of NTOs | Dress code: Business Attire |
| The 42nd ASEAN Plus Three NTOs Meeting The 29th ASEAN – India NTOs Meeting | Dress code: Business Attire | |
09.00 – 21.00 |
Indonesia Culinary Festival & Creative Economy Industries Exhibition | |
| 12.00 – 13.30 | Lunch | |
| 13.30 – 16.00 | The 57th ASEAN NTOs Meeting:
|
Dress code: Business Attire |
| 18.30 – 20.00 | Dinner | |
| Friday, 20 January 2023 | ||
| All Day | Arrival of VIPs: ASEAN, APT, India, & Russia Ministers, Secretary Generals of International Organizations | |
| 10.00 – 18.00 | TRAVEX DAY 1 | |
| 09.00– 21.00 | Indonesia Culinary Festival & Creative Economy Industries Exhibition | |
| 09.00 – 12.00 | The 57th ASEAN NTOs Meeting: ASEAN Head of NTOs | |
| 12.00 – 13.30 | The 42nd ASEAN Plus Three NTOs Meeting The 29th ASEAN – India NTOs Meeting | |
| 13.30 – 16.00 | The 57th ASEAN NTOs Meeting: Dialogue Partners | Dress code: Business Attire |
| 16.00 – 17.00 | Preparation for Opening Ceremony | |
| 19.30 – 21.00 | ATF 2023 Opening Ceremony: Will be officially opened by the President of the Republic of Indonesia | Dress code: Special design for VIPs Venue: Prambanan Theatre Open Air Stage |
| Saturday, 21 January 2023 | ||
| 10.00 – 18.00 | TRAVEX DAY 2 | |
| 10.30 – 12.30 | The 26th Meeting of ASEAN Tourism Ministers | Dress code: Business Attire |
| 10.00 – 11.00 | Cutting Ribbon of TRAVEX | |
09.00 – 21.00 |
Indonesia Culinary Festival & Creative Economy Industries Exhibition | |
| 12.30 – 13.30 | Business Luncheon | |
| 13.30 – 16.00 | Meeting of ASEAN Tourism Ministers (M-ATM):
|
|
| 16.00 – 18.00 |
|
|
| 19.30 – 21.00 | Lao Night (in honor of Lao as next Chairman) | |
| Sunday, 22 January 2023 | ||
| 09.00 – 13.00 | Post Meeting Tour for Ministers and Heads of NTOs | |
| 09.00– 21.00 | Indonesia Culinary Festival & Creative Economy Industries Exhibition | |
| 13.00 – 14.00 | Lunch Hosted by Sri Sultan Hamengkubuwono X, The Sultan of Yogyakarta (TBA) | |
| 19.30 – 21.00 | Farewell Royal Dinner | |
| Monday, 23 January 2023 | ||
| All Day | Departure of Delegations | |
